Just this week, Nokia released music phones into the market. With the ability to store approximately 100 albums, the consumer has access to all the music they could ever want to hear. Is this what the consumer wants from their cell phone?
The fact is Nokia, with headquarters in Finland, is on top for a reason. They not only listen to what the consumer wants-they do something about it. They are the world’s leading cell phone manufacturer and if things continue the way they have been, they will continue on their roll. With a global market share of approximately 34% in the second quarter of 2006, they’re aiming higher by releasing new and improved models.
Nokia’s new release, the Nokia 5300 XpressMusic holds about 1500 music tracks on their 2 GB microSD card and users can listen to their music while they use other features, like texting or the camera. If you want to listen to music in a public place, just plug in your headphones and if you prefer to listen to the music you’ve saved on a stereo, you can simply utilize their Nokia Wireless Audio Gateway AD-42W and you can play your music on any stereo. The Nokia 5300 also has other top quality functions such as a 1.3 mega pixel camera and high-resolution video ring tones. When it becomes available, the consumer should be able to purchase for just over $300.